Are you looking for tips on how to rank on the first page of Google search results? Google is the world’s largest search engine, and when used correctly, it can be a powerful advertising tool for your business. Read on to learn more about how to rank on the first page of Google and improve your local ranking.
How To Rank On The First Page Of Google Using Your Google My Business Listing
Google My Business is a tool that allows you to manage your business profile on Google. You can “claim” your business by phone/email and then update the profile with relevant information, hours, pictures, and anything else your customers could find helpful.
Your GMB (Google My Business) is free to use and offers lots of local SEO benefits that can improve your ranking, especially in “near me” searches. Read on for easy ways to use your GMB to improve your business google rankings for free!
Encourage Happy Customers To Leave Reviews
On Google, business profiles with lots of good reviews are going to get ranked higher than those with fewer reviews or a lot of negative reviews. Encourage happy customers to leave reviews on Google, and respond to those that do. All businesses that have been around for a while will have some bad reviews, but if your business has a lot of negative reviews, you could lose customers. If that is the case, consider hiring a digital marketing firm, like Steven Lloyd Consulting, to help give you an “online reputation” makeover.
Claim Your Business
If your business has been open for a while, chances are that Google already has a business profile for you. You can claim your business by signing into your Google account and following the instructions there. From there, you can make your Google my business account.
Make Sure Your Hours Are Accurate
This is an often overlooked but very important aspect of your GMB. If your hours are inaccurate online and customers visit your business only to find it closed, you lose trust and faith in your customer base. In order to make sure your business succeeds, keep your hours up to date and make sure to note when your business will be closed for holidays, etc.
Complete All Sections Of The GMB Profile
Just like your hours, it is important to supply your customers with relevant info. But more than that, accurately and completely filling your GMB profile will answer the question, “How to rank on the first page of Google?”
In addition to your business name and hours, be sure to fill in your business category. This is especially important for “near me” searches, such as a cafe near me or auto repair near me. These kinds of searches create the majority of Google Business profile views, so it is important to fill your business category out accurately. You can also have more than one category if relevant.
Other categories to include are your business address, contact information, appointment, and service links. Finally, be sure to add business attributes, such as “delivery available” and “locally owned business,” and give your business a quality, edited description as well as photos. Quality photos have been proven to drive more customers– Google states that customers are 42% more likely to get driving directions to a business with photos than one without.
Keep Your Profile Active
To encourage more viewers, keep your GMB profile active by interacting with people leaving reviews, offering promos and specials, and updating with company news. This helps to keep your profile relevant, which can impact Google search ranking.
How To Rank On The First Page Of Google Search Results? Reach Out To Steven Lloyd Consulting
There is a reason more businesses turn to the pros to get their digital marketing done. Digital marketing and SEO are complicated and ever-growing fields, and most business owners simply do not have the time or the tools to create a digital marketing plan to get them to the top of Google search results.
Some people believe that digital marketing is cost prohibitive to small businesses. But you don’t have to be a large company to use an SEO expert– Steven Lloyd Consulting can help everyone from beginner businesses to established corporations. Give us a call or check out our website today and see how your online presence can start working for you!