There are a lot of reasons you want your business to rank higher on Google Search results pages. Most people do not click beyond the first three links of a Google Search result page. That means that the lower your website is ranked, the less likely it is that anyone is going to click on it. However, there are some easy ways to rank higher on Google. Read on for tips on how to rank higher on Google search result page!
Do Your Keyword Research
In order to rank higher on Google, you need to understand how the search engine algorithm works. Google uses bots that skim the internet for keywords and phrases that match the search and rank them by how often the keywords are used, as well as their relevance. That is why it is so important to find out what keywords and phrases are most searched for in your business and to use those keywords throughout your website. Keyword research can seem intimidating, but there are several free tools you can use to find out what keywords you should use to get more hits on Google searches. When in doubt, you can check google search results in itself to see what people are searching for in relevance to your business. It can also help you assess what kind of competition you have for those keywords and phrases
Create Valuable Content
Google also ranks its search engine results pages by relevance. That means the more people go to your page and the more time they spend there, the more likely your page is to rank higher on Google search results. So create content that people will want to see, such as DIY videos and tutorials. Be sure to use your keywords in the content you create to get twice as much google ranking benefit.
Utilize Keywords in Page Title and Page URL
In addition to using SEO keywords on your landing page and in your photo description tags, keywords should be used in the page title and URL. These are critical to getting your website picked up by Google’s algorithms and will allow you to rank higher on Google search engine result pages. If you use the correct keywords in your page title and URL, you will be more likely to rank higher on Google.
Improve Mobile Website
Whatever business you have, there is a good chance that people are looking at your website on their phones. The majority of Google searches, especially google “near me” searches, are done on mobile devices. If your website is not mobile-compatible, Google will skip it in favor of more mobile-compatible websites. That is why having a good mobile site is so important for ranking higher on google searches. If you do not have a mobile-compatible website, you run the risk of missing out on customers and leads, as well as not ranking high on Google search engine results.
Edit Your Web Copy
Web copy is all of the text found on your website, including landing pages, about me sections, and FAQs. If you are not ranking high on Google and aren’t sure why editing your web copy is a good place to start. In addition to adding SEO keywords and phrases throughout, poorly written web copy with lots of spelling errors is unlikely to get a lot of traffic and, therefore, unlikely to be picked up by Google search results. If you want to improve your ranking on Google, make sure that your copy is well-written, concise, and contains relevant SEO keywords and phrases.
Page speed refers to your website’s ability to react to the user. Page speed can impact your website’s place on Google search results, especially on mobile devices, because users tend to get quickly frustrated with slow websites. Page speed has different factors to take into account, such as the time it takes for the first text or image to appear, as well as the time it takes for a visitor to interact with the website. All of these factors can affect how potential leads use your site and can impact your Google search ranking.
Steven Lloyd Consulting
Are you looking to rank higher on Google search results but aren’t particularly tech-savvy? Luckily, there is hope. Consider reaching out to Steven Lloyd Consulting. Steven Lloyd Consulting can improve your website’s appearance and overall function while researching what keywords and phrases you need to use to get ahead. With Steven Lloyd Consulting, you can trust that your online business is in the hands of pros. Give us a call or check out our website, and start your journey to the top of the Google search results page!