Everyone uses Google to find local businesses. How to rank first on Google? When someone searches for a business near their location, such as a restaurant, they select the business they want to patronize based on the business profile, ratings, and how high it ranks in the search. Read on to learn how you can get more local traffic to your business by ranking for keywords on Google fast!
How Does Google Rank Local Business Results?
How to rank first on Google? Google uses a variety of factors to rank local business result pages. These factors include business relevance to search, which is why keywords are important. The more keywords that people commonly search for that you use in your profile, the higher your business will rank in results. That’s why it is important to do keyword research for your business.
Other factors that impact local business google result rank include distance to the user and prominence. In this context, prominence refers to how well known the business is online. This includes google reviews, as well as social media posts and name brand recognition across the internet.
Claim Your Business on Google and Create a Google Business Profile
The first step in “How to rank first on Google” is to create your Google Business Profile and “claim” your business. This allows you to take ownership of your business’s google profile and provide the information that google uses to rank your business amongst other similar businesses for local searches.
Make Sure All Your Information Is Accurate and Complete on Your Google Business Profile
Your Google business profile should be populated with relevant information about your business. This collection of information, provided by you, is how google ranks local search results. Therefore, you need to be sure that your information is complete and accurate. Your google business profile should contain at least your business’s physical address, its google category, engaging and descriptive attributes, accurate hours of operation, phone number, and photos.
Keep Your Hours Accurate
Businesses can easily lose customers by not keeping their hours accurate on Google. It is the #1 place that people go to find information on a business, and inaccurate hours mean frustrated customers who have lost confidence in your business. This includes updating your profile when hours change for holidays, severe weather closures, or any other event that might change your hours of operation.
How to rank first on Google? Google Reviews are very important for your google rankings and overall business success. When comparing two similar businesses, customers will almost always choose the more well-reviewed one, and the only thing worse than bad reviews is no reviews.
Every business that has been in operation for a long time has one or two bad reviews. But many bad reviews can lower your ranking and cause you to lose customers. To prevent this, encourage happy customers to leave google reviews and engage with customers on your google profile by responding to reviews. This builds trust in the community and shows that your business cares about customer service.
To make your business more engaging, include photos of your business as well as your product. Be sure to keep your photos as relevant and up-to-date as possible. This can showcase your goods and services while also showing that you are active online.
Keep Your Business Active on Social Media
Social media is the wave of the future and an easy way to increase traffic to your business and build trust within the community. An active social media profile for your business, such as Facebook or Twitter, can lead organic traffic to your business and increase name-brand awareness. Social media can be used to announce hour changes, as well as specials or promotions that may be going on. By positively interacting with customers on social media, you can also increase trust within the community, which gains organic traffic through word of mouth.
Consult A Professional And Call Steven Lloyd Consulting
The modern business world is tough, and things like managing social media profiles or SEO keyword research can be intimidating to even the most tech-savvy small business owner. So, if you want to know how to rank first on Google search results, consider reaching out to Steven Lloyd Consulting. They can help you with everything from bad reviews to improving overall business and give your business the tools it needs to survive in the modern tech world, allowing you to do what you do best– manage your business. Give us a call or check out our website today!