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Video Marketing for Business

Video marketing is a great opportunity to market your business that uses the web as a platform for promoting your brand through an integration of components that demands your audience’s attention.

From all of the statistics that can be found about video marketing, it proves to be more entertaining to your target audience which means it creates a steady flow of traffic and more clients watching your videos while increasing your popularity online.

Why is video marketing such a valuable tool for businesses?

It improves user engagement.
Encourages brand awareness.
Promotes a perception or an emotional response.

Video is a method of engaging audiences with story-telling elements that are full of information which generates an emotional connection with an audience.  Using video gives you an opportunity to display who you are online, and assist you with your branding.

Other benefits of video marketing fall into the category of driving greater conversions, and gaining a presence with online search engines.

According to comScore, the online video audience reaches 84.5% of the U.S. Internet audience and engagement levels are on a constant increase as its online presence becomes more and more prominent.

With this information at the forefront, it proves how important videos are and that they should be informative and entertaining at the same time.  It is like having an online salesman working for you 24/7.

With so many benefits of using video marketing, here are a few other ways that you can also use it within the boundaries of your own walls to improve your own business:

Using video to be more visible in search engines.
Train new staff with a step-by-step video.
Make ‘explainer videos’ for your website.
Use video to present quick tutorials for clients.
Clients love to watch ‘testimonial videos’ [...]

By |October 7th, 2013|Uncategorized|Comments Off on Video Marketing for Business|

Using Facebook for Marketing

Marketing is the one thing that will directly affect the amount of recognition that a company gets and perhaps determines how lucrative it becomes.  Having great marketing tactics can possibly be one of the most important parts of running a business.

For a business to succeed, it is imperative that customers come to recognize who you are and what you’re about.  Using Facebook as a marketing tool can simply be one of these cost-effective applications that build brand awareness and make connections with customers.

Facebook is a proven method of advertising.  And people like Facebook because it is engaging as they can share globally about the things that matter most to them.  This is a platform that provides information and updates especially when it comes to marketing a business.  Facebook has proven time and time again how useful it is for its billions of users.  Look at these facts:

Posts are looked at most on work days, between 1 p.m. and 4 p.m.
Adding photos to your posts get more responses.
Ask your reader’s questions.  They like to be included.
Share posts that are short and to the point.
Promote specials and events using hashtags.

 

When you get yourself out there and have brand recognition, people come to expect your posts on a regular basis.  Some may even be surprised when they realize how much people rely on Facebook to hear about news, current events, or just finding something of interest to repost.

Facebook and marketing go hand in hand.  It gives people a reason to become fans, a way to celebrate with you, and become part of your Facebook family.  It’s all about engagement and finding ways to keep your fans turned-on and tuned-in.

When friends want to connect [...]