Video marketing is a great opportunity to market your business that uses the web as a platform for promoting your brand through an integration of components that demands your audience’s attention.

From all of the statistics that can be found about video marketing, it proves to be more entertaining to your target audience which means it creates a steady flow of traffic and more clients watching your videos while increasing your popularity online.

Why is video marketing such a valuable tool for businesses?

  1. It improves user engagement.
  2. Encourages brand awareness.
  3. Promotes a perception or an emotional response.

Video is a method of engaging audiences with story-telling elements that are full of information which generates an emotional connection with an audience.  Using video gives you an opportunity to display who you are online, and assist you with your branding.

Other benefits of video marketing fall into the category of driving greater conversions, and gaining a presence with online search engines.

According to comScore, the online video audience reaches 84.5% of the U.S. Internet audience and engagement levels are on a constant increase as its online presence becomes more and more prominent.

With this information at the forefront, it proves how important videos are and that they should be informative and entertaining at the same time.  It is like having an online salesman working for you 24/7.

With so many benefits of using video marketing, here are a few other ways that you can also use it within the boundaries of your own walls to improve your own business:

  1. Using video to be more visible in search engines.
  2. Train new staff with a step-by-step video.
  3. Make ‘explainer videos’ for your website.
  4. Use video to present quick tutorials for clients.
  5. Clients love to watch ‘testimonial videos’ to see your credibility.

Online video marketing can drive conversion rates and increase sales for every kind of market that is out there.  Our lifestyles and businesses are competitive, changing in a drastic way every single day and video marketing is a much needed tool to differentiate yourself from others to show your value in your specialized industry.

There is no comparison when it comes to video marketing.  So whether you are big or small, using the video marketing will help you stand apart from others in your industry in a huge way.