A flat fee MLS provider competed in a crowded real estate market dominated by price comparisons and traditional listing models. While the service itself was simple, potential sellers often struggled to understand how it differed from other options. Visibility across search engines and AI-driven platforms lacked consistency, making differentiation difficult.
Sterling & Pope implemented an Everywhere AI strategy focused on clarity, transparency, and search positioning. Content was structured to clearly explain the flat fee model while surfacing consistently across Google and AI discovery tools. Messaging was refined to address common seller concerns and establish credibility during the research phase.
The provider became easier to find and easier to understand across digital channels. Sellers comparing listing options encountered clearer explanations and stronger trust signals, helping position the brand as a credible and confident alternative within its market.
